Customers have a wide range of options when selecting a restaurant to eat at or take out because the restaurant business is so competitive.
Additionally, with the novel COVID-19 affecting the restaurant industry, it is now more crucial than ever for operators to implement strategies that can help them boost overall sales and draw in more clients.
This piece discusses some clever marketing techniques that can be used to draw customers to your restaurant and boost sales.
How can you make your restaurant’s revenue grow?
Here are some tips for increasing eatery sales, including getting a previous client to return, enticing people to come in, enhancing your table turnover rate, and more.
1. Improve your offering
Is your schedule merely a jumble of appetizers, entrées, and desserts? If so, it might be a good idea to think twice. If your friendly restaurant menu items aren’t earning their maximum revenue, it doesn’t matter how good they are, right? It might be as easy as giving a well-known item a new name or placing your highest-margin products where customers will first see them on the menu.
2. Create a positive first impression
Once a customer enters your restaurant, their experience officially starts. Making a good first impression can be accomplished by having friendly employees greet guests and assist them with getting settled. Additionally, giving customers a thank you as they leave may persuade them to come back shortly. Customers are more likely to leave favorable reviews and refer the restaurant to friends if they feel appreciated and welcomed. You want a customer’s initial experience to be positive.
3. Create an online food delivery system
Although many patrons enjoy eating restaurant cuisine, they would rather prepare it at home. Establishing an internet food delivery service can expand your clientele and draw in new clients. This extra convenience may persuade customers to visit your eatery again or to tell their friends about your delivery service.
4. Establish branded revenue streams
It goes without saying that consumers adore trademarked goods. There are plenty of choices, including stickers, sweatshirts, and even glassware. It may be a good idea to start selling your own customised swag right away if you haven’t already.
Be aware that some upfront expenditure will be needed. In many ways, you’re beginning a new company, so you should be cautious when implementing. To decide whether introducing new products makes sense for your company, research vendors, speak with customers, and project possible costs.
5. Offer regional products and brews
By helping them, whether it is with locally sourced tomato products, craft beer, or coffee, you will improve your standing in the neighborhood. To get your foot in the door and go straight to the source, get in touch with neighbourhood business owners and artisans.
When feasible, promote local ingredients and collaborate on marketing initiatives with nearby companies to reach shared audiences. Share with the world how locally sourced ingredients are healthier, fresher, and more environmentally responsible while also boosting the local economy.
6. Build customer loyalty
A repeat customer is the toughest thing for a restaurant to get. Countless variables come into play when deciding whether or not one of your visitors will return again. According to a Harvard study, a small 5% rise in repeat business can boost a restaurant’s profits by anywhere between 25% and 125%. That entails getting five out of every 100 diners to return to your eatery. Marketing your eatery requires keeping customers.
7. Email Marketing
In recent years, email marketing has also grown significantly in significance. By fostering a long-term connection with your customers, this type of marketing enables you to boost restaurant sales. You can use this marketing strategy to deliver longer messages because emails do not have a word limit, whereas messages do. To keep your customers informed of all the latest events at your eatery, you can send out recurring newsletters to all of your patrons. Learn here how to properly implement email marketing for your eatery.
8. Organize workshops and activities
Organizing events and seminars is one of the underutilized strategies for boosting restaurant sales. You can either collaborate on events and culinary festivals or organize your own. You can greatly increase your reach using both of these methods.
Huge crowds attend some well-known food events, such as the Bacon Festival in California or the Pizza Fest in Italy. You are not required to attend these festivals alone because they are foreign food festivals. Events at the municipal, state, and national levels may also be taken into account. Such occasions are excellent chances to highlight your specialties and draw in more clients.
Additionally, some charity or fund-raising activities will put you in the spotlight and may attract more customers to your table.