“You can play on social media for a while, but not for long.” The advice given by Seth Godin, a Jewish American businessman who specializes in marketing and communication, applies to all businesses, large, medium and small, that use social media for business purposes.

Social media is now the biggest selling window on purpose. But it is not important to start building a house from the roof, it is important to create a marketing strategy based on a solid foundation that fulfills specific business objectives. “When we use social media for business purposes, its approach should be very different from what we use on a personal level; this chip change should always be remembered,” says Josephine Angelina. He is a digital marketing expert, content creator and founder of the Out Venture Hub consulting platform, which he launched six and a half years ago and combines his management knowledge with passion. for adventure and nature

How to Build an Effective Social Media Marketing Strategy: A Practical Guide to Business

Josephine Angelin recently hosted a special webinar for students and alumni of the Johann Raf Institute. The master class was a lecture on how to create an effective social media marketing strategy, how to find new business opportunities and how to build audience trust. “From my business experience, I understand that there are many entrepreneurs or small business leaders who do not want to spend time developing social media policy; 해외축구중계사이트 they prefer to go straight to creating and publishing content. Without an established strategy, it will be harder to get results and increase sales for your business through social media. ”

An effective social media strategy will help us:

Answer combining our social and business goals.

Manage your social media accounts more effectively and save a lot of time.

Build a strong brand image.

Post more often using social media algorithm.

Create good content that will help you better connect with your audience.

Get valuable information from our customers that we can use later in marketing campaigns.

Organize your week with a community calendar:

  With our web-based planning it is very helpful to plan the types of content we will be posting this week. We need to be more realistic than optimistic because, as we said, every platform needs specific content and, depending on our resources, quality is more important than quality. Knowing our “goals” will also help you choose the best communication methods and time zones. Twitter forces me to post a few times a day, and two or three blogs a week on LinkedIn is enough to give two examples. By ensuring that we post content and our audience online, we maintain our commitment and preserve our content and profiles through a unique social media algorithm. And remember that staying in touch with your audience means responding to their direct comments or messages. If we don’t include them in our social media plan, we may not have time to engage with them while they are active.